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Asset & Property Management
Four Reasons to Build an Integrated Medical Fitness Center Now
Posted February 12, 2013
Gone are the high-risk, pioneering days of medical fitness development. Today’s medical fitness centers are thriving for three reasons:
Fitness programs are integrated with physician and outpatient services.
A state-of-the-art design has enhanced operational efficiencies.
Strategic and business plans are focused on meeting the needs of unhealthy populations rather than competing with health clubs.
Integrated Medical Fitness Centers are one of the keys to long-term success in the healthcare environment. Here are four reasons why health systems should consider developing an Integrated Medical Fitness Center sooner rather than later:
Make Money Now
— Today’s Integrated Medical Fitness Centers produce a positive Return on Investment (ROI) based on membership dues and ancillary services revenue.
Read this two-page case study
on a successful facility at Health First in Viera, Florida
Build Market Share
— 60% of potential health club members will not join a health club because they need medically-supervised fitness programs. Integrated Medical Fitness Centers allow systems to tap into this unmet need, capture at-risk patients, and create a referral stream for physicians and outpatient services. Moreover, systems that are first to market gain a competitive advantage.
Strengthen Your Brand
— Integrated Medical Fitness Centers are becoming community hubs for healthy living and social support. They help systems strengthen their brand and differentiate from competitors by signaling a commitment to accountable care and the long-term health of patients.
Manage Patient Health
— Because 80% of healthcare costs are driven by chronic disease, industry experts forecast that systems will be rewarded for
disease and hospitalizations. Integrated Medical Fitness Centers will play a crucial role in the prevention formula.
of Health First’s 68,000 SF Pro-Health & Fitness Center, a medically-based, integrated fitness center then opened its doors in September 2008. According to General Manager Steve Dietz, the fitness center surpassed its initial projections for membership during the start-up period and has also exceeded business plan projections.
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