Project Summary
In partnership with Beaumont Health, Michigan’s largest healthcare system, NexCore Group developed the Beaumont Outpatient Campus – Lenox, a 109,630-square-foot medical office building serving as a comprehensive outpatient hub in Macomb County’s growing northeast corridor. Officially opened in August 2021, the three-story facility was Beaumont’s first community-focused hub, offering a wide range of services under one roof—including a 24/7 emergency department, imaging, surgery, infusion, physical therapy, cardiology, oncology, and women’s health.
Strategically located off I‑94 and 26 Mile Road in the Bay River Marketplace, the Lenox campus was designed to blend Beaumont’s high-acuity services with independent physician practices, fostering collaboration, physician alignment, and referral synergy. NexCore served as the developer, financing partner, leasing lead, and asset manager—delivering a flagship destination that brings advanced care closer to 150,000+ residents across Macomb and St. Clair counties.
The Challenge
As Beaumont sought to expand its ambulatory footprint across Metro Detroit, it faced three strategic challenges:
- Capturing growth without cannibalization
Beaumont needed to expand access in underserved, high-growth areas—without drawing patients away from its existing hospitals and campuses. - Aligning with independent physicians
The system needed to foster genuine partnerships—not just tenancies—by inviting independents into an ownership-like structure that promoted long-term commitment and referral integrity, without requiring upfront equity investment. - Creating a scalable model
Beaumont aimed to set a precedent for future community outpatient campuses. The Lenox hub needed to deliver branded consistency, adaptability for evolving needs, and operational efficiency—all within a patient-centered experience.
NexCore was selected after a national developer search for its strategic rigor, physician alignment expertise, and deep understanding of high-performance healthcare real estate.
NexCore’s Solution
NexCore’s team initiated a nine-month site selection and market analysis process, segmenting the Detroit MSA into defined submarkets. This approach informed the identification of high-ROI locations—culminating in the selection of a high-visibility site in Lenox Township, adjacent to a major retail anchor and regional transportation corridors.
Key strategic elements included:
- Physician Alignment Model: NexCore structured a participation model allowing independent physicians to share in building profits through long-term leases—eliminating equity barriers while fostering deep commitment and clinical integration.
- Tenant Mix Curation: Beaumont occupied roughly half the building, while NexCore curated a roster of complementary providers:
- Silver Pines (Primary Care Anchor)
- Huron Medical Center (Oncology)
- Oakland Macomb OB/GYN
- Specialists in cardiology and podiatry
- Silver Pines (Primary Care Anchor)
- Design for Experience & Efficiency:
Designed by HKS Architects, the facility includes:
- Dual entrances and glass atriums for natural light and intuitive navigation
- Concierge welcome, digital directories, and educational displays
- Shared waiting, collaboration rooms, a café, and a wellness-focused retail pharmacy
- Tech-enabled spaces and flexible floorplates that support tenant growth
- Dual entrances and glass atriums for natural light and intuitive navigation
By blending design innovation with operational foresight, NexCore delivered a highly adaptable campus that supports both clinical performance and future scalability.
Results
Opened on August 3, 2021, the Lenox campus established a new standard for outpatient care delivery in southeast Michigan:
Community Impact: Residents in Macomb and St. Clair counties now benefit from a one-stop, tech-enabled care experience, designed for long-term outcomes and provider success.
Expanded Market Reach: Captured more than 91,800 primary and 62,000 secondary area residents, dramatically reducing travel times for essential care.
Physician Collaboration: The profit-sharing model catalyzed specialist referrals and tenant integration, boosting retention, satisfaction, and patient continuity.
Beaumont Brand Extension: With space to expand and room for future providers, the success of Lenox inspired Beaumont’s second outpatient campus in Livonia, launched in April 2022 as part of a broader ambulatory strategy.
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